Gender Preferences for Pixar Movies

Purpose:

To investigate if what Pixar Animation Studio movies males prefer more than females (if any). 


Source(s):

I used the List of Pixar Animation Studios films Wikipedia page.

I scraped most IMDB ratings mid-2019, but manually added in the post 2019 movies yesterday. When you have an IMDB account, there is a page that shows you gender demographics and age demographics. IMDB gets these demographics from their IMDB members who have registered with their gender and age.

Excel Data | Annotated R Code | Disney version

Highlights and Considerations:

  • Females tend to rate movies more favorably than males (Δ = 0.14). I group mean-centered the data (by gender) to see if women still liked Pixar movies more than men after controlling for this small systematic bias.
  • Pixar movies are rated higher than the average IMDB rating (Δ = .74), and there are no gender differences in overall ratings for Pixar movies (♂ = +0.74; ♀ = +0.75; p = .92). This means across all movies, males and females like Pixar equally well, but this does not mean that they like all movies equally.
  • The popularity of the movies cannot be determined by the graph, only the differences between male and female ratings.
  • The average Pixar film rating is 7.7 (the average IMDB score amongst popular movies is 6.9). For comparison, Disney Animation Studios has an average IMDB rating of 7.4.
  • The highest-rated Pixar movie is Coco (μ = 8.5) whereas Cars 2 was the lowest-rated (μ = 6.3).

Formal Statistics:

Using a paired t-test, the mean difference between male and female scores (x < 0.01) was not significant (t(22) = -0.10, p < .921). These tests are included in the R code.

Graphics:

I made the graphic in Excel and a few edits and tweaks in PowerPoint.

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