What percent of my social media content are ads?
I collected this data by using each companies’ official android app. Using the home page of the app, I scrolled at a consistent moderate speed for the first 100 posts/elements and counted how many elements were advertisements or suggested content. Advertising behavior is a fickle thing and might change depending on how frequently you use the app, how and what advertisements you engage with, or even how quickly you scroll through the information. As such, your mileage may vary, but these were my personal results—take them for what they are worth. I made the graphic in Excel and PowerPoint. I have provided more information about the collection for each app. Facebook: I use Facebook lite under 30m a day but nearly every day. A few times when scrolling (2-3/100 posts), Facebook “suggests” content or posts where I have not liked anything from the page nor had my friends engaged with it. I counted these suggestions as advertisements. Instagram: I use Instagram a few times a month and ...